Welcome to Circular Style – your guide to all things second-hand, vintage, and sustainable.  Whether its an interest in ethical fashion, fair-trade, slow living, organic, zero-waste, and/or plastic-free that brings you here, we hopefully all share the underlying support for planet sustainability and the circular economy. 

But what even is a “circular economy”?? WRAP UK defines it as “an alternative to a traditional linear economy (make, use , dispose) in which we keep resources in use for as long as possible, extract the maximum value from them whilst in use, then recover and regenerate products and materials at the end of each service life” (WRAP UK). 

The more niche term “circular fashion” was coined in 2014 by Dr Anna Brismar (head and owner of Swedish consultancy Green Strategy) and, surprisingly, H&M’s sustainability staff.  Per Dr. Brismar, “‘Circular fashion’ can be defined as clothes, shoes or accessories that are designed, sourced, produced and provided with the intention to be used and circulate responsibly and effectively in society for as long as possible in their most valuable form, and hereafter return safely to the biosphere when no longer of human use. (CircularFashion.com)

With those basic definitions in mind, Circular Style aims to present these concepts to our readers, and introduce them to the best local and international players working to make circular fashion the new norm.  Whether its styling ideas, tips & tricks for secondhand shopping, DIY lessons to upcycle and repair, or discussing new zero-waste fabric technology, Circular Style is your new guide to circular fashion in Australia.